Ring Groups
Let several people answer one business number and choose what happens when no one picks up.
In the CRM: Voice Features → Phone System → Applications → Ring Groups
Create the group
- Open Voice Features → Phone System → Applications → Ring Groups and choose Add.
- Enter a Name, such as “Sales enquiries”, and an unused internal Extension for the group.
- Choose a Greeting if callers should hear a prepared welcome before the phones ring.
- Select the Strategy. Simultaneous rings the listed destinations together; Sequence provides an ordered calling arrangement.
- Add the destinations that should receive calls, then complete the exit and timeout settings.
- Keep the group Enabled, add a Description and choose Save.
Set the destinations and timing
| Control | What it means |
|---|---|
| Destination | The extension or phone destination to ring. |
| Delay or Order | When a destination starts ringing, or its position in the selected strategy. |
| Timeout | How long that destination is given to answer, in seconds. |
| Prompt | The offered confirmation behavior for the person receiving the call. |
| Enabled | Whether that destination participates in the group. |
| Description | A helpful note identifying the person or role. |
Give unanswered calls a next step
Exit Action is the destination used when the group finishes without connecting the caller. Choose a suitable voicemail, menu or other configured destination. Call Timeout sets the group’s total call timeout in seconds.
Exit Key lets callers use a chosen key to take the exit action. Ring Back controls what callers hear while waiting. Review the greeting, ringing time and exit destination together.
The form also offers missed-call email and group-forwarding controls. Use them when they fit how the team handles enquiries.
Use it to improve campaign response
A business advertising estimates can send calls to a sales group so the next available team member can answer. Use a consistent greeting and SMS template for follow-up, then record or book the next appointment.
For a business selling calls, use the configured Sell Leads & Calls campaign and buyer routing to manage the sale. Ring groups help organize the people answering a destination; the campaign holds the buyer and delivery rules.