Google Ad Creative
Write useful Search headlines and descriptions or prepare the images and wording for a Display offer.
In the CRM: Social Media → Google Ads → Campaigns → Create campaign → Creative
Keep the promise and destination consistent
The Creative step turns your campaign brief into the advertisement. Use the destination page for the exact service or offer being promoted, and make the next action clear.
For an estimate campaign, explain the service and invite an enquiry. The destination page should give the customer a straightforward way to call, send a message or request an appointment.
Build a responsive Search ad
- Enter the HTTPS Destination URL for the offer page.
- Write 3–15 distinct Headlines, one per line, with up to 30 characters each.
- Write 2–4 distinct Descriptions, one per line, with up to 90 characters each.
- Make each headline and description useful independently, so different combinations still explain the same offer.
- Use Website tracking & conversions to review the shared measurement setup for the selected advertiser, then save and continue to Review.
Use a simple consultation example
Adapt the examples to the service you actually provide, the area you serve and the appointment process you have configured. Keep the advertised offer consistent with the follow-up conversation.
| Part | Example wording |
|---|---|
| Headline | Plan Your Kitchen Renovation |
| Headline | Book a Design Consultation |
| Headline | Explore Your Project Options |
| Description | Discuss your kitchen ideas with our team and book a consultation that fits your schedule. |
| Description | Tell us about your project. Get answers and take the next step with a design consultation. |
Prepare a Display ad
Choose Display in the Brief step to use the Display creative fields. Supply the destination, one headline of up to 30 characters and one description of up to 90 characters.
Add the landscape image URL at a 1.91:1 ratio and the square image URL at a 1:1 ratio. Enter the business name, up to 25 characters, and the long headline, up to 90 characters.
Use clear images that support the same offer as the wording and destination page. Review the saved creative before moving to creation.
Prepare the conversation behind the ad
Set up the number or inbox on the destination page to reach the correct person or process. Staff extensions, buyer routes, AI agents and SMS templates should use the same service information.
A configured AI agent can discuss the service, help arrange an appointment and continue an SMS conversation using your business setup. Telnyx carries the calls and texts through the business numbers you have connected to Mango9.