Google Ads Insights
See which devices, places and times contribute to your campaign and discuss the next step with Supervisor.
In the CRM: Social Media → Google Ads → Insights
Choose the campaign and period first
Use Account, Campaign, Start and End to choose the reporting scope, then Apply filters. The date shortcuts give you a quick way to review a recent period.
Read the campaign briefings for the results and questions worth investigating. Review with Supervisor carries the selected advertising context into the Command Center so you can discuss the findings in ordinary business terms.
Understand where the response comes from
Hour of day shows the distribution of recorded spend. Device breakdown compares mobile, desktop and other reported device groups. Geographic breakdown shows the reported regions and their contribution.
Read spend alongside clicks, conversions and the percentage of spend. A place or device with the largest spend deserves attention, but its size alone does not tell you whether it is a good or bad result.
Plan the next review
| Pattern | What to investigate |
|---|---|
| Mobile receives most clicks | Check that the destination page, form and booking experience work well on a phone. |
| One region receives a large share of spend | Compare it with your service area and the quality of enquiries received. |
| Spend is concentrated at certain hours | Check when customers respond and how your team or AI agent handles the enquiries. |
| Clicks increase without useful enquiries | Review search intent, the offer, the destination and conversion tracking together. |
Compare spending with a plan
Select an account and campaign to use Spend plan & pacing. Enter a total spending target and plan dates, then preview the comparison with recorded campaign spend.
Use Review plan with Supervisor to discuss the target as part of campaign management. The preview is a planning step; the reviewed management policy defines the actions that can be carried out.
Ask for a business-focused explanation
For example: “Review this estimate campaign. We serve homeowners in California. Explain the device and location patterns, check the search terms, and suggest how to improve qualified enquiries.”
Add what happens after a response: who calls, which SMS wording the team uses and whether an AI agent qualifies the enquiry or books an appointment. Supervisor can use that context when reviewing the campaign.