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Mango9

Google Ads Dashboard

Review search advertising costs and the enquiries produced by your connected Google accounts.

In the CRM: Social Media → Google Ads → Dashboard

Review the response to your advertising

The Google dashboard brings the selected accounts’ spending, clicks, conversions and available CRM outcomes into one screen. Use it to see how the campaign is progressing before reviewing individual searches or making a change.

Choose Account and the reporting dates. Use a recent period for the current campaign and a longer period when you need more context. Check the sync status before relying on a recent result.

Illustration rendered through the current native report using fictional account data and example numbers. These are not customer campaign results. Select the image to enlarge it.

Understand the cards and campaign rows

Understand the cards and campaign rows
MeasureWhat it tells you
Total spendThe recorded cost of the selected advertising.
Platform CPLAverage cost per platform conversion in this report. Read it alongside the conversion definition used by the campaign.
CTRThe percentage of ad impressions that became clicks.
CPCAverage cost per click.
Platform ROASRecorded platform conversion value compared with advertising spend, when available.
Leads, qualified outcomes and Real CPLMango9’s attributed enquiry measures when CRM outcome reporting is available.

Follow the trend and the individual campaigns

  1. Review the spend trend to see how the selected period developed.
  2. Read the campaign rows for status, spend, clicks, conversions and the available CRM measures.
  3. Open Search Terms to understand what people searched for before clicking.
  4. Open Insights to compare devices, geography and time patterns.
  5. Use Recommendations or Supervisor to discuss the next improvement.

Use the result to improve the customer journey

A business advertising estimates should review the searches that brought enquiries and the team’s follow-up. A low click cost is useful when those people also need the service and take the intended next step.

Use the appropriate Telnyx business number and booking destination in your marketing. Staff extensions, SMS templates and configured AI agents help the team respond consistently after the advertisement has attracted attention.