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Mango9

SMS Keywords

Let customers respond to an offer with a short, memorable word.

In the CRM: Messaging → Keywords

Make the offer easy to answer

A keyword connects a word such as QUOTE to a contact group and an optional prepared reply. Put it on an advertisement, flyer or event sign so people can text the word to show interest.

The list shows how the keyword, audience group and prepared response are connected. Select the image to enlarge it.

Set up a keyword

A sample keyword. From File is available when importing a list of keywords. Select the image to enlarge it.
  1. Prepare the contact group in Lead Fusion and the welcome response in Inbox Auto Reply.
  2. Choose Add New → Single Keyword. Enter a short word such as QUOTE.
  3. Choose the Auto Reply and Group for the promotion.
  4. Choose Save changes. Test the keyword from your own phone and check the incoming reply and group assignment.

Keep follow-up relevant

Use one keyword for estimates and another for maintenance enquiries. Separate groups let you send estimate information to one audience and service reminders to the other. Advertise the word and receiving number together so customers know where to respond.