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Mango9

Meta Campaign Columns

Put the measures that matter to your business next to each campaign, ad set or ad.

In the CRM: Social Media → Meta Ads → Campaigns → Columns

Make the table useful for your review

Choose Columns above the table to select a ready-made layout or open Customize columns. You can show the figures you need and arrange their order for a clearer review.

For a lead campaign, start with Delivery, Results, Cost per result, Budget and Amount spent. Add Reach or Frequency when you want to understand audience exposure.

The current column editor. The selected list scrolls to show additional columns. Select the image to enlarge it.

Choose and arrange your columns

  1. Open Columns → Customize columns from the Campaigns, Ad sets or Ads table.
  2. Search for a metric or choose a category on the left.
  3. Select the columns you want to show. Remove a column using its checkbox or the remove control in the selected list.
  4. Drag the handles or use the up and down arrows to change the order. With a handle focused, Alt + Up or Down also moves it.
  5. Choose Apply to use the layout, or Cancel to leave the table as it was.

Keep a layout you use often

Select Save as preset and give the layout a unique name before choosing Apply. The preset appears in the Columns menu so you can return to it.

Column preferences are saved in this browser for the current client and table level. Campaign, Ad-set and Ad layouts can therefore be arranged for their different jobs. The Off / On and item-name columns stay fixed.

Compare the right figures

A column layout changes what you see. Use the account, result metric and reporting dates to choose the records and period you are comparing.

For a weekly marketing meeting, keep Results and Cost per result beside Amount spent. Follow up by checking the enquiries, appointments or buyer outcomes recorded in Mango9.