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Mango9

Meta Lead-quality Feedback

Connect customer progress in Mango9 with the advertising outcomes you report to Meta.

In the CRM: Social Media → Meta Ads → Connections → Feedback settings

Report what happened after the enquiry

A form submission starts the customer journey. Your team may later qualify the enquiry, book an appointment or complete a sale. Lead-quality feedback reports the configured CRM status changes to the Meta pixel or dataset belonging to that advertiser.

For a service business, this helps connect the advertising enquiry with the later outcome recorded by the team. Choose the statuses and events that represent your actual process, and keep the CRM status up to date as staff or AI agents handle the conversation.

Open Feedback settings on the intended Meta ad account. The panel shows whether automatic feedback is configured, its destination and the reporting rules.

Current native feedback setup with no destination selected. No feedback was enabled or sent during this capture. Select the image to enlarge it.

Map the outcomes you want to report

Current native mapping row with an illustrative $50 value. The unsaved example was discarded; choose values that accurately describe your business outcome. Select the image to enlarge it.
  1. Choose the advertiser’s Pixel / dataset. Confirm ownership and the intended destination, rather than relying on a matching name.
  2. Select + Map a CRM status. Choose the CRM status that represents the outcome.
  3. Choose the feedback event configured for that outcome in your Meta setup.
  4. Choose No value, Fixed amount or Use a CRM value field. Supply the amount or field and currency when a value is needed.
  5. Add the other outcomes you want to report. Use Do not report this status to remove an unwanted rule.
  6. Select Review changes. Check the destination, rules, values and whether saving will enable feedback or preserve its current state.
  7. Confirm the action shown in the review, then read the saved result. Use Discard edits to leave the current setup unchanged.

Choose the reporting scope

Selected statuses & events reports only the outcomes you map. A lost or disqualified status left out of the rules sends no event through this mapping.

Advanced: reporting scope also offers All CRM stages. That mode reports current and future stages using their default CRM event names, without a conversion value.

These rules apply across verified Meta leads from the connection. They are separate from the CRM group chosen for incoming form delivery. No separate reporting workflow is needed for the enabled automatic status updates.

Understand when the change takes effect

For a new automatic feedback setup, Save & enable feedback enables the reviewed rules. Saving an existing setup keeps its current on/off state. Read the review before confirming.

The rules apply to future eligible status changes. Saving does not replay historical events. Conversion values are included only when explicitly configured; a required missing or invalid value needs correction before delivery.

Delivery & history opens the recorded results when a setup exists. A platform accepting an event and attributing that event in its advertising reports are separate steps. Check the reported result alongside your actual leads and appointments.