Live Chat Website Analytics

See which pages attract visitors and use those insights to improve your enquiries and follow-up.

In the CRM: Conversations → Live Chat → Analytics

Review your website inside Mango9

Analytics shows website traffic for your connected Live Chat websites. Open Conversations → Live Chat → Analytics and choose the website you want to review.

An enabled, installed chat widget collects supported website statistics automatically. Use Website settings for connection changes; the report has no analytics-enable switch or Save button.

Mango9 website selector, reporting dates, visitor totals and traffic chart — The current website report, shown with All time selected. Select the image to enlarge it.

Choose the period and read the totals

Select the intended Website.
Open the date selector. Choose a period such as Today, Yesterday, Last 7 Days, All time or a Custom Range.
Review the headline totals and the traffic chart. Select the metric you want to examine.
Use Refresh report to reload the report while keeping its current filters.

Choose the period and read the totals
Metric	What it tells a business owner
Unique visitors	The report’s visitor count for the selected period.
Total visits	How many visits were recorded; one person can visit more than once.
Total pageviews	How often pages were viewed.
Views per visit	The average number of page views during a visit.
Bounce rate	The share of visits the report classifies as bounces. Use it alongside the page and campaign context.
Visit duration	The reported time visitors spend during their visits.

Find the pages and sources behind the totals

Use the panel tabs to switch the breakdown. Select a source, page or other report row to focus the report, and clear the active filter when you want the overall view again.

Top sources and Top pages reports with their available tabs — Compare where visitors arrive from and the pages they view. Select the image to enlarge it.

Find the pages and sources behind the totals
Report area	Use it to
Top sources	Compare channels, referring sources and available campaign information.
Top pages	See which pages receive visits.
Entry pages	See where visits begin.
Exit pages	See where visits end.
Locations	Review available country, region and city breakdowns.
Devices	Compare browser, operating system and screen-size categories.
Goal conversions	Review the goals shown for the website when goal data is available.

Use the report to improve marketing

If a service page attracts visits but few useful enquiries, review its offer, welcome message and the next step you ask visitors to take. If a campaign brings more traffic, make sure the answering team is available during those periods.

Use entry pages to understand where people start and sources to compare where visits came from. Then review the related conversations and appointments to understand the quality of those enquiries.

Website totals describe the site’s audience. Use the Detail link inside a visitor’s chat for that person’s available entry page, referrer and visit context.

Find existing traffic in an empty report

Check the Website selection, date range and active filters. Start with All time when looking for earlier visits.
Confirm that the widget is enabled and installed on the correct published website address.
Check Connection health under Alerts & install, then Refresh report after the website has received visits.
Use Try again if the report shows a loading error. Sign in again if the session has expired.